INSIGHTS

Notes on being found.

Practical thinking on AI search, SEO and Google Ads from the Punkt team, backed by real data from the accounts we manage.

Sophie Perichová 30/9/26 Sophie Perichová 30/9/26

What ChatGPT ads really cost (and why it’s volatile)

What we learned running one of Australia’s first ChatGPT Ads campaigns in the beauty provider space, and why the costs are still volatile.

Sophie Perichová 18/9/26 Sophie Perichová 18/9/26

If everyone uses the same automation, everything starts to look the same. Where people still make the difference in Google Ads.