Sophie Perichová 6/10/26 Sophie Perichová 6/10/26

From rankings to citations: what AI search means for your SEO

Search used to be ten blue links. Now it is an answer that names two or three businesses. Here is what that means for your SEO.

Sophie Perichová 3/10/26 Sophie Perichová 3/10/26

Digital PR for AI search: how to actually move the needle

AI systems trust what others say about you more than what you say about yourself. Five ways to build the right kind of authority.

Sophie Perichová 30/9/26 Sophie Perichová 30/9/26

What we learned running one of Australia’s first ChatGPT Ads campaigns in the beauty provider space, and why the costs are still volatile.

Sophie Perichová 27/9/26 Sophie Perichová 27/9/26

Anthropic now watermarks text generated by Claude. What it means for your content, your bylines and your SEO strategy.

Sophie Perichová 24/9/26 Sophie Perichová 24/9/26

Since 17 August, budget-limited campaigns bid to your target CPA. What we saw across our accounts, and what to do about it.

Sophie Perichová 21/9/26 Sophie Perichová 21/9/26

Google’s new promotion mode lets you schedule temporary changes for peak periods. How it works and when to use it.

Sophie Perichová 18/9/26 Sophie Perichová 18/9/26

If everyone uses the same automation, everything starts to look the same. Where people still make the difference in Google Ads.

Sophie Perichová 15/9/26 Sophie Perichová 15/9/26

When Maximise Clicks makes sense for a new Google Ads campaign, when it does not, and how we moved One Tribe Beauty to conversions.