Should you launch with Maximise Clicks?

Source: Punkt Digital client data, One Tribe Beauty Google Ads account, 2026.

Sometimes. Maximise Clicks can gather data fast for a new campaign with no conversion history - but it optimises for clicks, not customers.

When it makes sense: brand-new accounts with little data, with a max CPC cap, tight keywords and strong negatives, for a short, planned window.

When it doesn't: if conversion tracking already works, broad match without negatives, or as a "set and forget" strategy.

The trap: platform recommendations to switch strategies or loosen targeting don't always serve your goals. For One Tribe Beauty we started on Maximise Clicks, then moved to Maximise Conversions once enough data came in - conversions rose 300% over the final 28 days.