The Modern SEO

A new approach to SEO that optimises for citations, not just rankings, and accounts for the impact of AI on the wider marketing picture.

Sophie Perichová reviewing an SEO strategy with Tristan Labuschagne

Rankings get you on the page. Citations get you named.

More than half of Google searches now end without a click, and AI answers usually name only two or three businesses. Modern SEO pairs the foundations that earn rankings with an AI visibility layer that earns mentions in ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity.

Built for: small to medium service businesses (legal, health, finance, tech) with hands-on owners. Fixed-term packages with no ongoing retainer for SMEs, and bespoke packages for enterprise customers.

What a Modern SEO strategy looks like

Every engagement starts with a written AI visibility strategy: how each AI platform sees your business today, the questions you should be found for, and a clear plan to close the gaps.

Shred-X AI Search Visibility Strategy cover
Shred-X strategy contents page (blurred)
Shred-X AI visibility health score page (blurred)

Extracts from the AI Search Visibility Strategy we prepared for Shred-X, August 2026.

Choose your package

Our fixed-price packages suit businesses with 1-20 employees, fewer than 10 website pages and up to 3 services or product lines to focus on.

OPTION 1

Supercharge Your Visibility

$2,900

Audit and strategy · about 1 month · up to 10 priority pages · 50% upfront, 50% on delivery

  • Which AI platforms matter most for you, with a visibility score for each

  • The questions you want to be found for, and how competitive they are

  • Technical SEO priorities, keyword research and a content map

  • On-site, off-site, local and schema recommendations

  • Your off-site AI layer: digital PR, Reddit, LinkedIn and YouTube

  • A walkthrough session

Best for: businesses with an in-house team or agency who need direction.

OPTION 2

Supercharge Your Visibility Plus

$8,300

or $2,075 a month, paid in advance

Strategy and implementation · 4 months

  • Month 1: everything in Option 1

  • Months 2-3: technical fixes, on-page optimisation, schema, directories and local SEO, AEO content optimisation and digital PR

  • Month 4: wrap-up, review session and a walkthrough of your reporting dashboard

Covers on-site SEO and fixes such as broken links and sitemap submission. Developer-level work and copywriting are not included.

Best for: businesses that want it done for them.

OPTION 3

Supercharge Your Visibility Plus+

$20,000

Implementation and copywriting · 4 months

  • Everything in Option 2

  • Rewrites of your priority pages, plus new pages from your content map

  • FAQ and answer-ready (AEO) content written to be cited

  • An authentic, human voice that sounds like your brand

  • Up to two rounds of revisions per piece

Best for: businesses that need new or rewritten content (most do).

All packages need two weeks’ notice before your start date. NOOK Collective and GACCQ members receive 10% off their first service (codes NOOK10 and GACCQ10). All prices are in AUD and include GST.

Bespoke Modern SEO

Bigger website, more services or a larger team? We will scope a Modern SEO program around you.

  • Multi-location and multi-service SEO

  • AI visibility audits and monthly prompt tracking

  • Content programs and digital PR

  • Technical and schema roll-outs

  • In-house team training

“In this new landscape, it’s not about who gets the click. It’s about who gets the mention.”

Sophie Perichová

Find out if you qualify for a fixed-price package.