Kelpie Ridge

A journey written in leather: brand, social and a Shopify website for an Australian boot label.

Kelpie Ridge Shopify website homepage

Brand

strategy, tone of voice and visual identity

Social

set-up, templates and content guidance

Shopify

website build including UX and SEO

The client

An Australian-owned label making full-grain leather western boots and hats.

What we did

  • Brand strategy and tone of voice

  • An Australian-inspired visual identity and brand toolkit

  • Premium packaging, including custom tissue paper

  • Social media set-up and templates

  • A Shopify website build including UX and SEO

Results

A polished, launch-ready brand that feels as premium and authentic as the boots.

The Roads page on the Kelpie Ridge Shopify store

The Roads: brand storytelling on the Kelpie Ridge Shopify store.

“Soph has been fantastic to work with. She’s always flexible, takes the time to listen to our ideas, and consistently delivers exactly what we’re looking for.”

Tara Monteith, Kelpie Ridge

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