One Tribe Beauty
Building high-intent search visibility and AI-driven authority for a premium event beauty brand in three months.
+300%
conversions over the final 28 days
$30.87
cost per conversion in June, down from $43.60
9.01%
click-through rate in June, on budget
The client
A mobile hair and makeup business moving from bridal into premium corporate events.
What we did
Sharper messaging and clearer conversion paths
Tightly targeted Google Search campaigns with HubSpot conversion tracking
Aggressive negative keyword work, with budget moved to the best-performing segment
A rebuilt Corporate Events page with FAQs and case studies
Digital PR, AI-optimised content pillars and an AI visibility program across Reddit, Google Business Profile and LinkedIn
One of Australia’s first ChatGPT Ads campaigns in the beauty provider space
Results
Now appearing in Google AI Overviews and ChatGPT for corporate event beauty services
Competing in the auction with the category’s most established player
Its highest-quality enquiry yet, from an international swimwear brand
One Tribe Beauty’s Google Search ad.
“I knew Sophie was the right fit the moment I met her. She’s worked incredibly hard, gone above and beyond, and genuinely delivered, building us solid foundations for our lead gen engine at One Tribe.”
Miriam Barakat, One Tribe Beauty