INSIGHTS

Notes on being found.

Practical thinking on AI search, SEO and Google Ads from the Punkt team, backed by real data from the accounts we manage.

Sophie Perichová 6/10/26 Sophie Perichová 6/10/26

From rankings to citations: what AI search means for your SEO

Search used to be ten blue links. Now it is an answer that names two or three businesses. Here is what that means for your SEO.

Sophie Perichová 27/9/26 Sophie Perichová 27/9/26

Anthropic now watermarks text generated by Claude. What it means for your content, your bylines and your SEO strategy.