INSIGHTS

Notes on being found.

Practical thinking on AI search, SEO and Google Ads from the Punkt team, backed by real data from the accounts we manage.

Sophie Perichová 24/9/26 Sophie Perichová 24/9/26

Google’s 17 August change: how to manage your target CPA now

Since 17 August, budget-limited campaigns bid to your target CPA. What we saw across our accounts, and what to do about it.

Sophie Perichová 21/9/26 Sophie Perichová 21/9/26

Google’s new promotion mode lets you schedule temporary changes for peak periods. How it works and when to use it.

Sophie Perichová 15/9/26 Sophie Perichová 15/9/26

When Maximise Clicks makes sense for a new Google Ads campaign, when it does not, and how we moved One Tribe Beauty to conversions.